Sports fans have gone all in on streaming. In the US 80% of US Sports fans watched some sports online in 2022. According to a recent YouGov survey 67% of global consumers engage with sports monthly and 30% of those fans have subscribed to a streaming platform to get access to sport. Streaming has also changed how and…
141st IOC Session, Mumbai, 16 October 2023. Photo credit: IOC Media on Flickr The 2023 ICC Men’s Cricket World Cup is underway and into its second week. While crowds for some early matches have been lacklustre, digital engagement has been healthy, peaking at 261,778,305 engaged social fans today, October 17th 2023. With a month still…
Alexander Stadium Birmingham. Getty Sport for the Birmingham 2022 Commonwealth Games “I don’t dance I work; I don’t play, I slay; I don’t walk, I strut…and then sashay” Short summary: In 2018 or was it 2019 I put together a pitch team of Stephen Nuttall, Graham McWilliam, Robert Fraser and the inimitable David Marshall to write a digital strategy for the…
Sport’s digital revolution has been slow in coming. If sport is going to survive the Coronavirus it needs to accelerate it now Coronavirus’ impact on sport will be more profound than anything we have seen in our lifetimes. All sports businesses will need to adapt to survive. To reimagine your sport you need the help…