Josh Belsher

Sports fans have gone all in on streaming. In the US 80% of US Sports fans watched some sports online in 2022.  According to a recent YouGov survey 67% of global consumers engage with sports monthly and 30% of those fans have subscribed to a streaming platform to get access to sport. Streaming has also changed how and…

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141st IOC Session, Mumbai, 16 October 2023. Photo credit: IOC Media on Flickr The 2023 ICC Men’s Cricket World Cup is underway and into its second week. While crowds for some early matches have been lacklustre, digital engagement has been healthy, peaking at 261,778,305 engaged social fans today, October 17th 2023.  With a month still…

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