Alex Balfour

  • How the Birmingham 2022 Commonwealth Games slayed digital… and woke up mother India.

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    Alex Balfour

    Alexander Stadium Birmingham. Getty Sport for the Birmingham 2022 Commonwealth Games “I don’t dance I work; I don’t play, I slay; I don’t walk, I strut…and then sashay” Short summary: In 2018 or was it 2019 I put together a pitch team of Stephen Nuttall, Graham McWilliam, Robert Fraser and the inimitable David Marshall to write a digital strategy for the…

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  • Sport needs a digital reboot to survive the Coronavirus

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    Alex Balfour

    Sport’s digital revolution has been slow in coming. If sport is going to survive the Coronavirus it needs to accelerate it now Coronavirus’ impact on sport will be more profound than anything we have seen in our lifetimes. All sports businesses will need to adapt to survive. To reimagine your sport you need the help…

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